When you’re effective at marketing communication, a lapse in principles could earn you the world today, until people get wise to your manipulation of power. Or you could use your skills to help people go where they want to go, so they’ll remain loyal for life.
Quibbling over whether they’re right or not diminishes our moral responsibility to help them move forward.
There are a lot of ideas floating around in the marketplace. None are right or wrong, they simply ‘are’.
Whether you’re in an office or (more likely at the moment) working remotely from home, remember we see more than just where your time goes and what your projects turn out like.
So I’ll ask again: would you want to work with you?
What should we do about the Coronavirus in our business? Whatever will best serve those in your care and those who ought to belong in your care during these times. If their needs changed slightly, respond accordingly in their best interests.
Is your website’s performance going down?
Normal, these days.
Stalking people with pixels so you can later hammer them with ads, or forcing email opt-ins to access information is not how people want to connect. It worked for a time. That time has passed.