When you’re effective at marketing communication, a lapse in principles could earn you the world today, until people get wise to your manipulation of power. Or you could use your skills to help people go where they want to go, so they’ll remain loyal for life.
March 21 2020
If you’ve ever asked yourself this question while trying to make a buying decision, you’re likely in one of two places:
#1: You noticed it was the wrong question. No individual purchase will “make us successful”, because success is modular (you need the full picture, not just one piece) and success is relative (to how you define what success means). Anyone who is prepared to answer this question for you is naive or a liar.
#2: You’re about to be burned. Because, as above, anyone who is prepared to answer this question for you is naive or a liar.
Success shouldn’t be the intended outcome of the conversations you’re having or the services you’re buying. Progress should be, instead.
Are you making progress this week?