“Will It Make Us Successful?”

If you’ve ever asked yourself this question while trying to make a buying decision, you’re likely in one of two places:

#1: You noticed it was the wrong question. No individual purchase will “make us successful”, because success is modular (you need the full picture, not just one piece) and success is relative (to how you define what success means). Anyone who is prepared to answer this question for you is naive or a liar.

#2: You’re about to be burned. Because, as above, anyone who is prepared to answer this question for you is naive or a liar.

Success shouldn’t be the intended outcome of the conversations you’re having or the services you’re buying. Progress should be, instead.

Are you making progress this week?