If you make an offer that solves a problem for someone, the motive is clear: “This made my life better. I want to do that again.”
In every communication, every message, every ad and every call, the motive is clear, and it matters.
March 21 2020
If you’ve ever asked yourself this question while trying to make a buying decision, you’re likely in one of two places:
#1: You noticed it was the wrong question. No individual purchase will “make us successful”, because success is modular (you need the full picture, not just one piece) and success is relative (to how you define what success means). Anyone who is prepared to answer this question for you is naive or a liar.
#2: You’re about to be burned. Because, as above, anyone who is prepared to answer this question for you is naive or a liar.
Success shouldn’t be the intended outcome of the conversations you’re having or the services you’re buying. Progress should be, instead.
Are you making progress this week?