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826: A Race To The Death

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Having drive can make life full of life, or a race to the death.

Take one look at Instagram’s endless stream of “entrepreneurial” picture quotes to spot the difference:

“Wake up at X every day”: I like routine more than most, but turning life into a drill doesn’t make life more fun. Life isn’t for wasting, but it’s not a drill, either.

“Workout X hours a day”: All good work needs persistence and consistency, but there’s more to a day than a to-do list. Often times, great work benefits just as much from what we do between the things we do.

“Invest at least $X/month”: For some, it’s nothing. For others, it’s putting them on rice and beans. There’s no one path to fulfilling work and life. Those who claim otherwise haven’t yet experienced enough of either.

“Read X books per month”: I read a lot, but I’ve seen many people transform it from an act of learning and applying, into a mere race to keep up with. Learning without application benefits nobody.

“Enjoy life”: After you’re done competing someone else’s list, the best you can hope for is to live in someone else’s shadow.

Do your important work. Nobody else is going to, they’re all busy chasing prefab dreams for reasons they were told were important.

Enjoy the ride, difference maker. No dead man ever benefitted from having achieved “inbox zero”.


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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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847: Lapse In Principles

When you’re effective at marketing communication, a lapse in principles could earn you the world today, until people get wise to your manipulation of power. Or you could use your skills to help people go where they want to go, so they’ll remain loyal for life.

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842: Websites That People Want

Is your website’s performance going down?
Normal, these days.
Stalking people with pixels so you can later hammer them with ads, or forcing email opt-ins to access information is not how people want to connect. It worked for a time. That time has passed.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.