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825: Non-Linear Impact Creation

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When you spot a problem, do you offer the obvious solution that everyone else offers, or do you first consider the world of possibilities available to you (and to them)?

When you do, dialogue becomes so much more than just Yes or No. For example:

If someone is recruiting, offer to help fill the gap while they search, or help them fill that gap, or help them train and integrate that hire, there’s so much that can be done there.

If someone has a problem, offer to help solve it, or offer to connect with someone who can, or help them to solve it themselves, there’s so much that can be done there.

When you solve a problem, you can solve it for others, or train others how to solve it for themselves, or license it to others to solve it for others, or modify to new markets, there’s so much that can be done there.

If you do work that matters, you should consider the implications of reaching (or not reaching) as many people who can derive maximum advantage from your work as possible.

That’s far more nuanced than “more ad spend”, it’s about focusing on those you wish to serve, not on your inventory.

The less it’s about you, the more opportunity you’ll have to create your impact.


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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847: Lapse In Principles

When you’re effective at marketing communication, a lapse in principles could earn you the world today, until people get wise to your manipulation of power. Or you could use your skills to help people go where they want to go, so they’ll remain loyal for life.

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842: Websites That People Want

Is your website’s performance going down?
Normal, these days.
Stalking people with pixels so you can later hammer them with ads, or forcing email opt-ins to access information is not how people want to connect. It worked for a time. That time has passed.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.