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824: Beyond Making An Impact

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“The impact you have is literally worldwide”.

This is the headline from a recruitment ad ran by the NSA on social media.

The NSA.

…Take-away:

#1 Be specific with your work. Making “an impact” isn’t the goal. Blowing yourself up in Times Square makes an impact. Your work should aspire to more.

#2 Not all work is worth doing. Sometimes we embark on projects that seem smart at the time, but later reveal themselves to be a bad idea. Cut ties with those projects.

#3 Do work you’re proud of. Everything we produce should be something we’re proud of. Could you really be proud of “making an impact” through overzealous surveilling and pervasive breaches of rights?

Please, make an impact. But make it a positive one, worthy of your time, that the world needs, that you can be proud of.

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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847: Lapse In Principles

When you’re effective at marketing communication, a lapse in principles could earn you the world today, until people get wise to your manipulation of power. Or you could use your skills to help people go where they want to go, so they’ll remain loyal for life.

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842: Websites That People Want

Is your website’s performance going down?
Normal, these days.
Stalking people with pixels so you can later hammer them with ads, or forcing email opt-ins to access information is not how people want to connect. It worked for a time. That time has passed.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.