Sale Or No Sale

Either way, you win:

‘Sale’ means you have the opportunity to serve someone, to put them under your protection, to make change happen.

‘No sale’ means you learn about a need you weren’t yet able to fill, then choose whether or not to fill it, making change happen there too.

Both outcomes sound great to me.

The only caveat: being afraid to represent your work and prescribe the right solution to people who need it always results in ‘No sale’, not because the work was wrong, but because you didn’t deserve it.

Stand by your work and you win. Every time.