If you make an offer that solves a problem for someone, the motive is clear: “This made my life better. I want to do that again.”
In every communication, every message, every ad and every call, the motive is clear, and it matters.
February 13 2020
Why does the business world – cause-driven or otherwise – have so much war-talk in its vocabulary?
Don’t ‘kill’ competitors or ‘target’ prospects. Our teams simply serve those they can serve best. Never found any benefit in trying to “take over the world” when improving the right lives is so much more effective. No need for war-talk or war-practices.
Serving outperforms conquests. Our teams serve our clients well, happily. Those clients serve us well, happily. Make a difference with the profit. Isn’t that enough? Isn’t that the point?
Our language has a huge effect on our actions. Consider yours: are you at war, or would you be better off simply better serving those you’re best equipped to serve?