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794: No More War In Business

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Why does the business world – cause-driven or otherwise – have so much war-talk in its vocabulary?

Don’t ‘kill’ competitors or ‘target’ prospects. Our teams simply serve those they can serve best. Never found any benefit in trying to “take over the world” when improving the right lives is so much more effective. No need for war-talk or war-practices.

Serving outperforms conquests. Our teams serve our clients well, happily. Those clients serve us well, happily. Make a difference with the profit. Isn’t that enough? Isn’t that the point?

Our language has a huge effect on our actions. Consider yours: are you at war, or would you be better off simply better serving those you’re best equipped to serve?

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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797: House Rules

Please, make the experience of doing business with your company as accommodating, delightful and memorable as you can. But for the benefit of everyone you serve, don’t sacrifice your “house rules”. They’re important for you and for those in your care.

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796: Play Your Game

Someone else made a bigger impact in their chosen field than you? Unless your mission is the same as theirs – unless you’re playing the exact same game – comparison makes no sense. Play your game.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

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BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

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Marketing Isn't About You

Marketing Isn't About You

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Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.