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792: Don’t Just Show Up

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We’ve heard it said that showing up is 80% of the battle.

Why settle for 80%?

First problem: attention is pricier than ever. People are learning the value of their time and attention. It’s worth a lot more than they realize even today. With the whole world moving online, showing up gets you a seat in the busiest room in history.

Second problem: most people in the room are the same. Same marketing-speak. Same VC-funded hustle. Same fear in a suit. Millions of bodies, yet so few personalities.

You’re missing from the room. What if you were to show up as the real you, rather than adding to the above statistic? Most wouldn’t be missed if they were gone. Would you be missed?

Showing up is 80% of the battle. Bring your true voice and your vulnerability to show up 100%.

It’s easy to stand out when so few are brave enough to truly show up.

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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797: House Rules

Please, make the experience of doing business with your company as accommodating, delightful and memorable as you can. But for the benefit of everyone you serve, don’t sacrifice your “house rules”. They’re important for you and for those in your care.

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796: Play Your Game

Someone else made a bigger impact in their chosen field than you? Unless your mission is the same as theirs – unless you’re playing the exact same game – comparison makes no sense. Play your game.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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Marketing Isn't About You

Marketing Isn't About You

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Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.