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790: Then The Computers Came

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When your work is done better by machines, we have three choices:

First, we can complain about it and hold progress back for our benefit, yet to the detriment of the market’s potential to be served. This is the selfish choice. Nothing got better, for anyone.

Second, we get to do our work better with machines for the benefit of those we wish to serve. Things become faster, more efficient and cheaper. This is the lazy option. Nothing got better, it merely got more accessible.

Third. We get to elevate the emotional labor and transformation of our work to levels previously unreachable without the leverage of technology. Things become better and more lives are changed. This is the servant-hearted option. Everything got better, for you and for those in the market.

The computers are coming for every corner of the marketplace. Which choice will you make?

If you do work that matters, now’s the time to make that choice.

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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797: House Rules

Please, make the experience of doing business with your company as accommodating, delightful and memorable as you can. But for the benefit of everyone you serve, don’t sacrifice your “house rules”. They’re important for you and for those in your care.

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796: Play Your Game

Someone else made a bigger impact in their chosen field than you? Unless your mission is the same as theirs – unless you’re playing the exact same game – comparison makes no sense. Play your game.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

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BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

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Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

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by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.