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768: “And Now For Something Completely Different”

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Monty Python we’re onto something.

Everyone in your industry making the same sort of offers? Why not try blowing the minds of those you wish to serve with something radically new, something that will spread on its own?

Everyone in your industry running the same promotions? Why not change the game by gifting your market with something more powerful, intimate, engaging or honest than they’ve ever experienced anywhere else?

Everyone in your industry using the same structure, patterns, or value proposition? Why not outsmart you’re competitors with a value matrix that focuses precisely upon what your people really want, instead of merely “doing the done thing”?

When “everyone in your industry” is doing it, you’ll only succeed by out-muscling your competitors. Are your pockets deep enough for that?

Why not simply out-think them, instead?

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Adam’s Daily Post

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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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797: House Rules

Please, make the experience of doing business with your company as accommodating, delightful and memorable as you can. But for the benefit of everyone you serve, don’t sacrifice your “house rules”. They’re important for you and for those in your care.

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796: Play Your Game

Someone else made a bigger impact in their chosen field than you? Unless your mission is the same as theirs – unless you’re playing the exact same game – comparison makes no sense. Play your game.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.