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768: “And Now For Something Completely Different”

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Monty Python we’re onto something.

Everyone in your industry making the same sort of offers? Why not try blowing the minds of those you wish to serve with something radically new, something that will spread on its own?

Everyone in your industry running the same promotions? Why not change the game by gifting your market with something more powerful, intimate, engaging or honest than they’ve ever experienced anywhere else?

Everyone in your industry using the same structure, patterns, or value proposition? Why not outsmart you’re competitors with a value matrix that focuses precisely upon what your people really want, instead of merely “doing the done thing”?

When “everyone in your industry” is doing it, you’ll only succeed by out-muscling your competitors. Are your pockets deep enough for that?

Why not simply out-think them, instead?


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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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Latest on Adam’s blog

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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1016: Finished Enough

It’s probably “finished enough” to publish and come back to. Learning from what people thought about it, or didn’t understand, or want to see more or, could help turn your work into something you can be really proud of.

You are creating what matters.

How can we help you sell it better and make more impact?

Built For Impact

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BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Marketing Isn't About You

Marketing Isn't About You

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Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.