Build Things to Last

Unless you sell things like chocolate, bread and vegetables, consider the implications of building things that last a very long time.

Tension is wondering where the next gig comes from. Peace is building a system that methodically produces accounts and revenue.

Tension is hoping your star performer sticks around. Peace is building a culture that attracts star performers so genius is always in the room.

Tension is wondering how long you have until your chosen cause goes terminal. Peace is knowing your work and business is making an ongoing impact.

Tension is hoping your tools don’t break down at the wrong time. Peace is doing business with those who make things that last.

Tension is how you think things should be…but aren’t. Peace is embracing how they are… then resolving to do something about them.

When in doubt, build things to last.