Decorative image

Subscribe to Adam’s Insiders

You’ll receive one email per day, dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

GDPR Protected. Privacy Policy.

×
Contact Us

761: When It Might Not Work & It’s Important

Post thumbnail

It’s easy to do things that might not work, when it doesn’t matter much.

Trying a different strategy during a board game, for instance.

Or taking another route on your way to somewhere in the car.

If it doesn’t work out, it doesn’t matter. Nobody will judge you, criticize you. You’ll be allowed to play again next time.

What about when it’s really important?

When You need to provide for your family because if you don’t, who will put bread on the table? Turns out, the riskiest thing you can do is play it safe. The middle-of-the-road is eroding, leaving only the menial and the extraordinary. Which would you prefer to reach for?

When You need to make your partner proud because the way they look at you is important to you. Turns out, if you’re the right fit, you’ll have the support of your partner whether it works or not. They’ll be proud of your success, or they’ll be proud that you tried. Or they can watch you stay afraid to try. Which would you prefer to show them?

When You need to make an impact because if you don’t, it doesn’t seem as though anyone else will. Turns out, making a difference is hard. It takes many hands, many tries, many times. Many attempts don’t succeed. We simply get to choose between being a part of the crowd who tries to make change happen, or a part of the crowd who doesn’t. Which would you prefer to belong to?

It might not work. But it’s worth trying. Especially when it’s important.

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

LISTEN NOW
Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

LEARN MORE
The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.