Decorative image

Subscribe to Adam’s Insiders

You’ll receive one email per day, dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

GDPR Protected. Privacy Policy.

×
Contact Us

759: Changing Their Minds

Post thumbnail

You can’t change their minds by showing them what worked for you, or what you believe.

The doctor wants to see successful studies.

The agnostic wants to see empirical evidence.

The SMB team wants to see safe money.

The enterprise department wants to see safe jobs.

The target market wants to see themselves.

The solopreneur wants to see why it’s going to be OK.

The designer wants to see your process.

The developer wants to see your source code.

Everyone wants to see something. That something may differ from yours.


It’s not about you. Who’s mind are you changing, again?

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

LISTEN NOW
Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

LEARN MORE
The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.