If you want to sell more effectively so you can stay at the top of your choice of market, you have to continue learning about, caring about and connecting with that choice of market.
January 9 2020
You can’t change their minds by showing them what worked for you, or what you believe.
The doctor wants to see successful studies.
The agnostic wants to see empirical evidence.
The SMB team wants to see safe money.
The enterprise department wants to see safe jobs.
The target market wants to see themselves.
The solopreneur wants to see why it’s going to be OK.
The designer wants to see your process.
The developer wants to see your source code.
Everyone wants to see something. That something may differ from yours.
It’s not about you. Who’s mind are you changing, again?