January 03, 2020     Daily Post

How Important Is It to You?

How meaningful and important is your meaningful, important work?

Important enough to be brave when it’s easier to blend in? Brave conversations with stakeholders, family and peers can be easier to avoid than to lead into being, after all…

Important enough to lead when it’s easier to just follow? Great work (much like great lives) doesn’t happen by accident and following conformity is easier to embrace than leading change…

Important enough to sacrifice for when it’s easier to indulge? Making remarkable things requires more of us than making mediocre things does. It’s easier to enjoy the trappings of normality than to sacrifice what you like for what you love.

Tell me about your important work.

And tell me just how important ‘important’ is.