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January 02, 2020     Daily Post

A Story They’ll Understand

Some stories we’re very familiar with.

Hero meets insurmountable obstacle, then prevails.

They couldn’t be together, but fate saw favor on them.

We’ve been a storytelling kind for many thousands of years, tracing back to Egypt’s sons of Cheops entertained their father with stories.

When telling stories in the marketplace – ones the market is likely already telling themselves – it’s wise to pay attention to the stories they know. To riff upon notions and paradigms that produce narratives they can engage with. A large part of our book, “Marketing Isn’t About You”, covers patterns to do precisely this.

If we want those we wish to serve to remember us, we must tell them a story they’ll understand.