Ads Should be Gifts

Except they’re not, are they?

As we pass through the gift-giving season, we’re intimately familiar with both the giving and receiving of gifts.

What it’s like to buy something for someone that you think they’ll really appreciate.

What it’s like to receive something thoughtful from someone who thought of you.

You’ll likely be running new advertising soon.

What kind of a gift is it going to be for those you wish to serve? The thoughtful kind they’ll see themselves in, where they know how much thought you put into it? Or the kind that says “I don’t know you at all and didn’t really try that hard”?

Your choice.