December 23, 2019 Daily Post
That thing that you make… what else could it be?
Email, or direct mail? If someone needs us to write one, they may need it written for the other, too. A tiny bit of extra effort opens whole new doors.
eBook, or audiobook? If someone needs the former, they should know part of their audience may want the latter. A bit of extra effort opens whole new doors.
Stakeholders, or beneficiaries? Rather than extra financial padding, a bit of extra effort enables a chosen cause to benefit massively from your additional spoils.
Each time you solve a problem for your choice of market, consider the question: “What else could it be?” Often, we notice the problem we’ve solved goes far beyond the prescription we’ve delivered and, with a bit of extra effort, so much more good can be done.