What’s in That Box?

A lesson in business optimization found from…moving.

Moving reminds us of how much stuff we have. Once you’re done moving, after unpacking most of what you have, you may find yourself looking at a lone box thinking, “What’s in that box?”

When you have everything unpacked and in place, then realize there’s a whole other box remaining to be opened, we have two choices:

1. We allow ourselves to re-attach to every item in there “because it’s ours”,
2. We allow ourselves to look critically at each item “because we already have everything we need”.

In our businesses, these boxes emerge from time to time.

Advertising for EOL products. Recruits who aren’t pulling their weight. Expenses we pay “because we might use it”. Underperforming marketing allowed to continue.

We have two choices:

1. Will you stay attached to these “because they’re yours”,
2. Will you release what won’t get you where you need to go, for the benefit of your cause and those pursuing it with you?

A lesson in business optimization found from…moving.

Moving reminds us of how much stuff we have. Once you’re done moving, after unpacking most of what you have, you may find yourself looking at a lone box thinking, “What’s in that box?”

When you have everything unpacked and in place, then realize there’s a whole other box remaining to be opened, we have two choices:

1. We allow ourselves to re-attach to every item in there “because it’s ours”,
2. We allow ourselves to look critically at each item “because we already have everything we need”.

In our businesses, these boxes emerge from time to time.

Advertising for EOL products. Recruits who aren’t pulling their weight. Expenses we pay “because we might use it”. Underperforming marketing allowed to continue.

We have two choices:

1. Will you stay attached to these “because they’re yours”,
2. Will you release what won’t get you where you need to go, for the benefit of your cause and those pursuing it with you?