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729: The Question is the Answer

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I was asked a question today regarding my book, ‘Marketing Isn’t About You’, and I thought I’d share it with you here on the daily post:

“What are some ways someone can ‘love them first, ask questions later’?”

“It’s worth sharing because it’s a great question.

One worth asking daily. In business, in marketing, in relationships, in life.

It’s one that has no one answer. The question is the answer.

Want to wash cars but nobody’s asking? Go wash their car. Let them know it’s your gift to them and if they’d like you to do it again next weekend, here’s your rate.

Want to help people eat more healthily? Go tailor a meal plan just for them. Maybe arrange a preferential rate on groceries for them, or make the meal for them. Let them know it’s your gift to them, and if they’d like help going further, here you are.

Want to help their business grow? Go make it grow for them. However you can in a way that is ethical and accessible. Maybe arrange a phone call or email lead for them that they didn’t see coming. Let them know it’s your gift to them and if they’d like more, here you are.

The question is the answer.

Allow me to pose it to you: What are some ways someone can ‘love them first, ask questions later’?

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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977: Long Term Decisions

Our choices will be recognized and remembered by our clients.
The decisions you make today may not be COVID-serious. But our decisions matter: which route do you take, the one that benefits everyone long-term, or the one that benefits you short-term?

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975: The State vs The Interstate

For example, our creative team does a lot with legal businesses. What they need is different to what healthcare companies need, so the services, offers and goals all differ massively. Furthermore, not all legal businesses are the same. Small sole proprietorships in one sector have totally different needs, strengths and weaknesses than multi-focus, multi-location practices do.

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974: Test Tube Clients

It’s a conversation, one where you hand your best customers a cup of tea and ask, “So tell me something about yourself I don’t know.”
It’s not one where you hand your best customers a test tube and ask, “Drink this, I want to see what happens when you do.”

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973: Meet The Narrator

Hearing this voice is rare. Following this voice is rarer.
The Narrator isn’t about the glory, but the transformation possible for those who listen, and for those who listen to those who listen.
We should all try to listen to The Narrator a little more often.

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972: Meet Mort

Following this voice doesn’t necessarily help people solve their problems; he’d argue that selling untested information that may or may not help the recipient is just a reality of business.
Mort’s all about Mort, and how Mort can get ahead. Don’t be like Mort.

You are creating what matters.

How can we help you sell it better and make more impact?

Built For Impact

BuiltForImpact Websites

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BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Marketing Isn't About You

Marketing Isn't About You

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Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.