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724: Masters Leave the Dojo

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Are you the best at what you do?

Ever notice how it’s usually not the best who help people the most?

I’m a huge advocate of having mastery over your craft. Without this, you can’t create the amount of transformation for those you wish to serve as is possible for you or them.

But it’s not mastery for mastery’s sake. It’s mastery because of the level of result you can produce for someone in the marketplace or in your chosen cause.

That’s only one half of the battle.

I’m also an advocate of being there for those who need you. If I know about you or you’re never there for me when I need you, you’re what use is your mastery?

Even if you’ve not mastered your craft, but you’re there when your audience needs you, equipped with your resolve to figure out how to produce the results they need… isn’t that more valuable than mere mastery?

Mastery is half of the battle. Being there when it counts is the other half.

Both are just as important as each other.

Being ‘the best’ is a noble pursuit that we should all strive for. But never doubt the significance of simply ‘being there’.

As skilled as you may be, you can’t protect anyone if you never leave the dojo.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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977: Long Term Decisions

Our choices will be recognized and remembered by our clients.
The decisions you make today may not be COVID-serious. But our decisions matter: which route do you take, the one that benefits everyone long-term, or the one that benefits you short-term?

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975: The State vs The Interstate

For example, our creative team does a lot with legal businesses. What they need is different to what healthcare companies need, so the services, offers and goals all differ massively. Furthermore, not all legal businesses are the same. Small sole proprietorships in one sector have totally different needs, strengths and weaknesses than multi-focus, multi-location practices do.

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974: Test Tube Clients

It’s a conversation, one where you hand your best customers a cup of tea and ask, “So tell me something about yourself I don’t know.”
It’s not one where you hand your best customers a test tube and ask, “Drink this, I want to see what happens when you do.”

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973: Meet The Narrator

Hearing this voice is rare. Following this voice is rarer.
The Narrator isn’t about the glory, but the transformation possible for those who listen, and for those who listen to those who listen.
We should all try to listen to The Narrator a little more often.

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972: Meet Mort

Following this voice doesn’t necessarily help people solve their problems; he’d argue that selling untested information that may or may not help the recipient is just a reality of business.
Mort’s all about Mort, and how Mort can get ahead. Don’t be like Mort.

You are creating what matters.

How can we help you sell it better and make more impact?

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