Contact Us

718: Client in Your Pocket

Post thumbnail

Not a real client, of course.

But it’s worth keeping a note describing your client in your pocket. Your full, intimate understanding of them and their world should always be close by. In your pocket.

Everything you’ve identified about your people, from where they live to what they are interested in on social media, makes up your audience.

Everybody else is merely a distraction. They can’t afford the opportunity cost of your time or attention. And you can’t afford to give it to them.

The more you serve only these people – the ones in your pocket – the more your organization succeeds.

So keep them in your pocket. Keep it written down, close at hand, and think about them often. Dedicate your work to them. Write them letters of advocacy and appreciation. Think about ways you can help them live their best life. Go where they go. Be interested in what they’re interested in. Talk their language. Be in their world.

Your marketing isn’t about you, it’s about them now. Same for every piece of communication, design, every ad and every email. Make yourself meaningful in your Person’s world and meet them where they are, on their level.

They need you.

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

LISTEN NOW
Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

LEARN MORE
The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

Post thumbnail

732: Is the Goal the Goal?

We all set goals. Did you set the right ones?
Designing a lovely new interface: is the goal a lovely new interface – something never seen before so you can impress yourself – or is the goal to support those who will use it toward their goals?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.