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716: Ew, Salesperson

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And yet, we are all in sales.

We sell the idea of going to a particular restaurant this evening.

We sell those close to us on the ability to believe in themselves.

We sell the assurance that we can complete a project for someone.

And we believe those things when we’re told by people who aren’t “a salesperson”.

To be a great salesperson, you must not be a salesperson:

To do the opposite of what they do is to get what they desire.

If they chase and ask for the sale, don’t ask, be chased.

If they pitch and impress, instead advise and set expectations.

If they’re high-energy and cheesy, be calm, stoic.

If they follow up to excess, be chased. Be professional.

If they’re attached to an outcome, be unattached – let your advice to taken as it will.

If they’re in cheap suits and fake watches, be genuine, real.

If they call you with interruptions, be called upon when needed.

We are all in sales, but we don’t need to regress into becoming ‘salespeople’.


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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732: Is the Goal the Goal?

We all set goals. Did you set the right ones?
Designing a lovely new interface: is the goal a lovely new interface – something never seen before so you can impress yourself – or is the goal to support those who will use it toward their goals?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.