Contact Us

714: One Kick 10,000 Times

Post thumbnail

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” – Bruce Lee

They say it takes 10,000 hours to master a skill. Until it’s truly mastered, there’s a game we like to play in our ignorance:

The “Make it way more complicated than it needs to be” game. It’s no different while producing meaningful work for the marketplace:

The better the product, the less ‘features’ you need.

What better way to disguise a lack of design prowess than to pepper work with gimmicks?

What better way to mask a weak product than a littering of bonuses?

Complexity is a place to hide. Mastery lies beyond.

The harder you qualify, the easier you close.

A fear of turning anyone away becomes a fear of qualifying prospects.

Which turns into desperation during closing time.

Which turns into more ‘features’ and other distractions.

Fear is a place to hide. Mastery lies beyond.

The simpler the pricing, the easier the enrollment.

A lack of clarity over how to price something becomes ‘options’.

Options become an elaborate matrix of confusing configurations.

Elaborate matrixes of nuanced configurations turn away prospects.

Nuance is a place to hide. Mastery lies beyond.

You might have too many ‘kicks’ in your training. What if you traded them for mastery?

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

LISTEN NOW
Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

LEARN MORE
The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

Post thumbnail

732: Is the Goal the Goal?

We all set goals. Did you set the right ones?
Designing a lovely new interface: is the goal a lovely new interface – something never seen before so you can impress yourself – or is the goal to support those who will use it toward their goals?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.