We all set goals. Did you set the right ones?
Designing a lovely new interface: is the goal a lovely new interface – something never seen before so you can impress yourself – or is the goal to support those who will use it toward their goals?
November 25 2019
“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” – Bruce Lee
They say it takes 10,000 hours to master a skill. Until it’s truly mastered, there’s a game we like to play in our ignorance:
The “Make it way more complicated than it needs to be” game. It’s no different while producing meaningful work for the marketplace:
The better the product, the less ‘features’ you need.
What better way to disguise a lack of design prowess than to pepper work with gimmicks?
What better way to mask a weak product than a littering of bonuses?
Complexity is a place to hide. Mastery lies beyond.
The harder you qualify, the easier you close.
A fear of turning anyone away becomes a fear of qualifying prospects.
Which turns into desperation during closing time.
Which turns into more ‘features’ and other distractions.
Fear is a place to hide. Mastery lies beyond.
The simpler the pricing, the easier the enrollment.
A lack of clarity over how to price something becomes ‘options’.
Options become an elaborate matrix of confusing configurations.
Elaborate matrixes of nuanced configurations turn away prospects.
Nuance is a place to hide. Mastery lies beyond.
You might have too many ‘kicks’ in your training. What if you traded them for mastery?