You Can Do More Than You Think

“I can’t” seems often to be the start of a sentence we’ve not thought about enough:

“I can’t control how they’ll read or interpret my email…” True, but you can do more than you think. We just need to lead those in our care with clear, effective messaging. When we remember that marketing isn’t about you, we’re able to use their words, their language, and do a lot to ensure our messages are understood.

“I can’t control whether or not they’ll move forward with us…” True, but you can do more than you think. We just need to know where they want to move forward to. If you’re pushing where you want them to more forward to, you’re fighting a losing battle. If you’re leading them to move forward to where they want to go, well done, fiduciary.

“I can’t control what they think…” True, but you can do more than you think. We just need to know what they’re looking for and how they want to find it. Theatre directors, opera composers and authors have had this ability for centuries. You have no lesser access to the ability to guide your choice of market toward good decisions than anyone else.

It’s liberating to ponder that which we usually consider to be impossible…

…then arrive with the realization that we can do far more than we think.