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697: Doing Things My Way

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Sometimes, “doing things my way” is a recipe for ignorance, arrogance, and marginalization.

Other times, it’s the best way available:

If you’re experienced in this area and a client wants to go another direction, you need to share your way. They get to choose whether or not to listen. You get to choose what you’ll do in response to that. But it’s your responsibility to share your way, if your way is effective and their idea will lead them astray, it’s your moral duty to share your way as articulately and clearly as you can.

If you’re not experienced in this area, things are different. Your way is not the best way and it’s your job to recognize that. It’s when you do things your way in this scenario that dilutes the permission you seek in the times you genuinely know the way. Doing things your way here makes you “the boy who cried wolf”. If you don’t know what success looks like in this scenario, it’s your moral duty to reveal this truth. Doing so paves the way for when we should do things your way.

We want to do things your way if it leads to success. Do you know when that is? Will you equip us with the ability to hear you when it counts?



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Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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707: Worth Is Relative

How much is your furniture worth?
I’m about to move countries. So there’s furniture for sale. How much is it worth?
Worth is relative. It’s not about the item on offer. It’s about the relationship, the focus, and the commitment to those in your care.

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705: Make Them

When you write a blog post and publish it, it becomes live for the whole world to see.
Surely, then, people who have the problem you’re presenting will read your post and move forward with your call to action, right?
However, the problem is this: “People” aren’t reading it.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

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BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


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Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

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Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.