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697: Doing Things My Way

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Sometimes, “doing things my way” is a recipe for ignorance, arrogance, and marginalization.

Other times, it’s the best way available:

If you’re experienced in this area and a client wants to go another direction, you need to share your way. They get to choose whether or not to listen. You get to choose what you’ll do in response to that. But it’s your responsibility to share your way, if your way is effective and their idea will lead them astray, it’s your moral duty to share your way as articulately and clearly as you can.

If you’re not experienced in this area, things are different. Your way is not the best way and it’s your job to recognize that. It’s when you do things your way in this scenario that dilutes the permission you seek in the times you genuinely know the way. Doing things your way here makes you “the boy who cried wolf”. If you don’t know what success looks like in this scenario, it’s your moral duty to reveal this truth. Doing so paves the way for when we should do things your way.

We want to do things your way if it leads to success. Do you know when that is? Will you equip us with the ability to hear you when it counts?

 

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972: Meet Mort

Following this voice doesn’t necessarily help people solve their problems; he’d argue that selling untested information that may or may not help the recipient is just a reality of business.
Mort’s all about Mort, and how Mort can get ahead. Don’t be like Mort.

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970: Clever Marketing, Dumb Product

Bad products, on the other hand, need all manner of smooth moves to peddle toward unsuspecting victims. Either because the product is bad, or because the product designer spent no time learning what those it’s designed for actually need. Oh wait, that makes it a bad product, too!
Connection converts.

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969: Need to Learn Basis

That saves you from the wasted hours or evenings “researching” things that don’t impact the week. Or “preparing” for things you don’t yet need to prepare for.
It focuses you on moving the tasks at hand, making progress every day toward the goals we’ve set that matter.
Isn’t that what the learning was for in the first place?

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968: Draw It For Me

Your product development. What does it look like? When our team worked on defining narrative structures to help brands connect with their audiences, the work wasn’t done until it could be drawn, simply and plainly.
Your vision for the future of your work. What does it look like?

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967: The Gift of Pursuit

Sales and marketing should include the gift of pursuit. Not harassment and stalker-tracking and wearing people down…but don’t throw the baby out with the bath water here: the gift of pursuit is a noble pursuit and a wonderful gift.

You are creating what matters.

How can we help you sell it better and make more impact?

Built For Impact

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BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Marketing Isn't About You

Marketing Isn't About You

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Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.