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695: Creepy Technology And You

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Facebook’s getting some pretty rough press at the moment.

It’s certainly earned it.

How should we respond?

We may not love the platforms, how they’re governed, what they do with peoples data, or the effects they’re having on our society. But we don’t have to love it. When it comes to the marketplace and our important work, our affections should remain with those in our care. If we love lavishing upon and serving our audience, we’ll be where they are to support them on their way, ethically.

That may mean not deleting your Facebook account, but modeling a better way to socialize online, while equipping your audience with everything they need to get their problems solved.

What about the creepy tracking stuff?

We may not love tracking technology’s reputation, how it’s widely used or how it’s even capable of controlling elections. But we don’t have to love it. If our affections remain with those in our care, if we love lavishing upon and serving them, we’ll be where they are to support them on their way, ethically.

That may mean leveraging those technologies yourself, but while modeling a better way to use them. Atom bombs don’t make nuclear power plants that power millions of homes with electricity and warmth a bad idea.

We’ve a responsibility to model how things would like to be. We can do so by taking a stance and moving away from those we wish to serve, or we can do so by “leading up” and showing a better way.


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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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707: Worth Is Relative

How much is your furniture worth?
I’m about to move countries. So there’s furniture for sale. How much is it worth?
Worth is relative. It’s not about the item on offer. It’s about the relationship, the focus, and the commitment to those in your care.

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705: Make Them

When you write a blog post and publish it, it becomes live for the whole world to see.
Surely, then, people who have the problem you’re presenting will read your post and move forward with your call to action, right?
However, the problem is this: “People” aren’t reading it.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

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Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

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Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.