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694: 2,000 Ways To Make Your Product Better

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What area of your important work needs to develop?

Speed? Reliability? Understanding? Let’s use understanding as an example in this post, since almost everyone’s product or service suffers here. Consider:

Every touch-point is an opportunity improve understanding. Every interaction and experience with you and your work, from the very first touch before an engagement ever begins, all the way through to how they give referrals as a happy client. What would you come up with were you to draw them all out in a long line and ask yourself, “What one thing can I do to this individual interaction with us that will improve their level of understanding?” If you have 100 touch-points, do you think you would come up with at least one simple ways to improve understanding each? I thought so, too. So far, we have 100 ways to make your product better.

The space between every touch-point is also an opportunity to improve understanding. Your client is engaged with you even while not interacting with you. Perhaps they’re wondering what happens next? Perhaps they’re struggling to complete a task with your product and need guidance or support? All the times you’re not interacting with them are opportunities to create increased understanding, too. For instance, if they could be wondering what you might be up to between interactions, would sending them a ready-made video informing them of what you’re up to help increase their understanding? If you have 100 touch-points, that’s 100 spaces between each touch-point. If you challenged yourself to come up with at least one simple thing to improve understanding for each space, could you? I thought so, too. That’s another 100 ways to make your product better.

Multiply by the number of areas you’d like to improve. So far we’ve only covered understanding. What about speed? Reliability? Price? Fun? There are so many variables to measure against in your value matrix of competitive advantage. If you decided upon 10 areas of importance and completed the above activities for each of them, that gives you 2,000 simple, individual, small improvements you can use to make your product better.

What are you waiting for?


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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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936: Just Start

“I need all these things before I can launch.” “I need this sum of money before I begin.” “I need these things before I can become rich.”
Those who say these things are very sure of their words, considering they’ve never done it before.
Honestly: just start.

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935: New Tools

New tools mean you could get the same at what you do, differently. A new email app that is basically just the same but different? Great, now you need to learn how to be the same as you already were. An improved technology that creates the same result in a different way? Great, now you’ll achieve the same, slower.

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934: The Opposite of Practice

The dip in practice and focus means they’re not so great anymore. So the endorsements and promos dry up.
Maybe it’s not the endorsements and promos that need your focus.
Maybe you simply need to continue to practice and focus.

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933: Slices Of Belief

Then – and only then – does an offer become viable, congruent with the slices of belief that preceded it. For example, the offer to start along the journey of the above system, based on the above idea, with no risk to me whatsoever, becomes only logical for me to accept.

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932: The Inner World

It’s far better to feel those signals – and have the opportunity to act positively toward them – than to have no signal at all.
What signals do you experience in your inner-word? Are you listening to them, or pushing them down because “you’re not supposed to have them”?

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931: So Good, You Keep The Box

You kept it because the experience was great. Because it drew you closer to a brand you’ve come to value. It was so good, you kept the box.
Question time: how can you create an experience so great for those in your care, that they “keep the box”?

You are creating what matters.

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