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693: They Won’t Steal Your Secret Recipe

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Do you have a secret recipe?

I have some, I’m sure you do too. Here’s the problem with secret recipes:

For as long as they’re a secret, they’re useless.

Want to know what I do with mine?

I put them in blog posts so they’re not secret anymore. So the world can see them. So I’m challenged to give those recipes form, flavor, nuance and hopefully, a modicum of elegance. The trappings of your innermost thoughts excuse flabby, unfinished ideas from working out and being their best. The requirement of pressing “Publish” on yours whips them into shape.

I put them in documentation so something can be done with them. A recipe that isn’t produced the same way every time isn’t a recipe, it’s a ‘happy accident’. It’s a recipe when it’s written down and repeatable with predictable results. The consequent benefit is the ability to then refine your recipes, making them ever more effective.

I put them in books as time allows, so others can build upon the recipes. We all know the person who learns most in a good classroom is the teacher, so the natural next step from documentation (an environment where others can repeat your steps without necessarily understanding them) is to equip them with a full understanding of every nuance of how that recipe came to be. Your recipe can thrive and develop, and those who read it will not forget its source.

So. Do you have a secret recipe? What will you do to stop it from being a secret?

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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707: Worth Is Relative

How much is your furniture worth?
I’m about to move countries. So there’s furniture for sale. How much is it worth?
Worth is relative. It’s not about the item on offer. It’s about the relationship, the focus, and the commitment to those in your care.

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705: Make Them

When you write a blog post and publish it, it becomes live for the whole world to see.
Surely, then, people who have the problem you’re presenting will read your post and move forward with your call to action, right?
However, the problem is this: “People” aren’t reading it.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.