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692: 1,000 Futures

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What’s the future like for that which matters to you?

For the meaningful work you do, the causes you support, the vision you carry?

The future you bank on is, upon closer inspection, not one future at all.

There are thousands of futures. Each decision we make takes us down a different path. Do we build this product or that product? Do we hire this person or that person? Do we try this campaign or that campaign? Each decision creates a different destiny.

They are not right or wrong. A big part of the agonizing we experience in our work is predicated upon the supposition that one option is ‘right’ and one is ‘wrong’. Rarely is this the case. There are only decisions we can make today, and decisions we can make tomorrow. Tomorrow’s may be more enlightened than today’s, that’s fine, today’s get you there. Perhaps you’ll realize you chose the wrong domain name for your website and have to change it. Better to have launched, learned and optimized than to have remained unpublished ‘pending further research’.

Pick the domain name. Name the product. Try the campaign. Make the hire. Adjust course accordingly.


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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Latest on Adam’s blog

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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1016: Finished Enough

It’s probably “finished enough” to publish and come back to. Learning from what people thought about it, or didn’t understand, or want to see more or, could help turn your work into something you can be really proud of.

You are creating what matters.

How can we help you sell it better and make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Meaningful Marketing Blog

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.