Exactly What I Was Looking For

How often do you find yourself saying this?

“This is exactly what I was looking for”?

I’ll bet not very often:

It’s not because there aren’t many great products or services out there. There are. Not as many as there are average or marginalized ones, but some nevertheless. They’re usually well packaged, using all of the latest marketing whiz-bang and have produced good results for people like you. So why’s it not exactly what you were looking for?

It’s because you weren’t on the packaging. When you can’t see yourself and your unique life situation in what you see on the screen or on the shelves, you’ll not assert that it’s exactly what you were looking for. Because what you were looking for is a direct solution to a specific life situation you’re currently facing. He who articulates it clearest, wins.

While working on your meaningful work, the temptation is to “pour yourself into your work.” Instead, consider “pouring those you wish to serve into your work.”