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676: We Need You To Do It

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There are some things you can delegate.

Others, though, we need you to do:

Perhaps it’s that video. We need your face on that video, your voice, your energy. Those other things, you can delegate those, we need you to do this. Were it to be somebody else, we wouldn’t connect with that audience in quite the same way.

Perhaps it’s that client conversation. We need your voice on that call, because it’s you the client turns to when they need someone. We need you there, representing all of us. Were it to be somebody else, that client wouldn’t feel as amazing as they would were you had been there to nurture them.

Perhaps it’s that piece of code. We need your hands in that codebase, because nobody knows it quite like you do. The other pieces you can delegate, this piece needs your touch. Maybe it needs to be updated so that others can touch it too, but when things get down to it, you’re the last line of defense, the single best person on earth to do this, right here.

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.

What does your team need you – and only you – to do?

Do that today. We’re relying on you.


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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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797: House Rules

Please, make the experience of doing business with your company as accommodating, delightful and memorable as you can. But for the benefit of everyone you serve, don’t sacrifice your “house rules”. They’re important for you and for those in your care.

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796: Play Your Game

Someone else made a bigger impact in their chosen field than you? Unless your mission is the same as theirs – unless you’re playing the exact same game – comparison makes no sense. Play your game.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

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BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.