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675: Mediocrity vs Creativity

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Creativity might not work.

Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

Social media posts that share vulnerability, that reveal your secrets, that do something different, may not work. People may or may not respond. But at least they may actually respond, right?

Mediocre is safe. It’s buying Google Ads not because it’s the best fit for you, but because your boss understands where the budget went. Bravely investing in sending small toys to prospects because they tell your story might not work. The boss will wonder why you’re buying toys when their competitors are buying Google Ads.

But what if it worked, what if it delighted those you wish to serve? When we’re you last delighted by a Google Ad?

Mediocrity is job security. Creativity is the risky act of trying to make change happen.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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707: Worth Is Relative

How much is your furniture worth?
I’m about to move countries. So there’s furniture for sale. How much is it worth?
Worth is relative. It’s not about the item on offer. It’s about the relationship, the focus, and the commitment to those in your care.

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705: Make Them

When you write a blog post and publish it, it becomes live for the whole world to see.
Surely, then, people who have the problem you’re presenting will read your post and move forward with your call to action, right?
However, the problem is this: “People” aren’t reading it.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

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by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

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Marketing Isn't About You

Marketing Isn't About You

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Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.