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663: Wizards vs Gurus

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Which should your company be seen as: a guru… or a wizard?

We’re sold the idea of being a guru. On always being the expert. On “building massive value” with your expertise. On growing your following, getting your message out there, monetizing.

There’s a whole lot of “you” in that description. Where does the body of people we wish to serve fit into all that?

Enter, the wizard.

You may recall a story of a certain young hobbit making his way to Mt. Doom to dispose of a ring.

That young hobbit – Frodo – had men and women of various stripes and species rally around him to lend aid to his quest.

To be the wizard – Gandalf – is to be the one Frodo can trust on his journey. Not to be dazzled with insights while being enrolled in a social media following, but loved upon. Focused on. Supported in his journey toward the goal.

To be the wizard is to not focus on your own story, but on the story unfolding in the lives of those we wish to serve.

To be the guru is to focus on yourself.

Which do you think the market needs from you?


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Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

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677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

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676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

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675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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