October 05, 2019     Daily Post

Wizards vs Gurus

Which should your company be seen as: a guru… or a wizard?

We’re sold the idea of being a guru. On always being the expert. On “building massive value” with your expertise. On growing your following, getting your message out there, monetizing.

There’s a whole lot of “you” in that description. Where does the body of people we wish to serve fit into all that?

Enter, the wizard.

You may recall a story of a certain young hobbit making his way to Mt. Doom to dispose of a ring.

That young hobbit – Frodo – had men and women of various stripes and species rally around him to lend aid to his quest.

To be the wizard – Gandalf – is to be the one Frodo can trust on his journey. Not to be dazzled with insights while being enrolled in a social media following, but loved upon. Focused on. Supported in his journey toward the goal.

To be the wizard is to not focus on your own story, but on the story unfolding in the lives of those we wish to serve.

To be the guru is to focus on yourself.

Which do you think the market needs from you?