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662: There Is No Bad

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If your company has a cause, it needs a guard, too.

On its time, that is.

There are no bad clients, only bad prospects – guard your company from them. They’re always right, God’s gift to man. Invest your time and energy educating them at your own peril.

There are no bad meetings, only bad planning – guard your company from this. A call without criteria prior to setup and goals prior to commencing will destroy your week if you let them.

There are no bad dollars, only bad projects – guard your company from this. Saying yes to everything that comes your way is a fast-track to diluting your meaningful work from that which makes it meaningful.

The guard is you. It’s all of us. Remember to protect what matters if you plan to make a difference.

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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797: House Rules

Please, make the experience of doing business with your company as accommodating, delightful and memorable as you can. But for the benefit of everyone you serve, don’t sacrifice your “house rules”. They’re important for you and for those in your care.

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796: Play Your Game

Someone else made a bigger impact in their chosen field than you? Unless your mission is the same as theirs – unless you’re playing the exact same game – comparison makes no sense. Play your game.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.