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661: Which Taxi Would You Take?

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Two taxis pull up to pick you up. Which do you take?

The first taxi is brand-new, shiny, great new paint job and has that ‘new car smell’. There’s chilled water bottles in the back seat. It’s playing your favorite album. The driver is new to your town – he arrived last night. He uses his phone for navigation, but doesn’t know the local tricks to get around faster.

The second taxi is not brand-new. It looks like what you imagined your parents drove when they were in their early 20s. Except it hasn’t seen the sight of a carwash in a long time. But the driver cut his teeth on these very streets  – he’s taxi’d people around town for over 30 years and counts his total sick-days on one hand. He doesn’t use a phone, these streets are a part of him.

The businesses we lead and support ask the marketplace to make this same decision every day.

Many companies focus on the paint job, ‘new car smell’ and water bottles. Those are all great things to have. But without ensuring those you wish to serve truly feel you know how to get them to where they’re going, none of it matters.

They’re on a journey. How clearly do they know you know how to get them to their destination?


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

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677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

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676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

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675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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