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661: Which Taxi Would You Take?

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Two taxis pull up to pick you up. Which do you take?

The first taxi is brand-new, shiny, great new paint job and has that ‘new car smell’. There’s chilled water bottles in the back seat. It’s playing your favorite album. The driver is new to your town – he arrived last night. He uses his phone for navigation, but doesn’t know the local tricks to get around faster.

The second taxi is not brand-new. It looks like what you imagined your parents drove when they were in their early 20s. Except it hasn’t seen the sight of a carwash in a long time. But the driver cut his teeth on these very streets  – he’s taxi’d people around town for over 30 years and counts his total sick-days on one hand. He doesn’t use a phone, these streets are a part of him.

The businesses we lead and support ask the marketplace to make this same decision every day.

Many companies focus on the paint job, ‘new car smell’ and water bottles. Those are all great things to have. But without ensuring those you wish to serve truly feel you know how to get them to where they’re going, none of it matters.

They’re on a journey. How clearly do they know you know how to get them to their destination?


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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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797: House Rules

Please, make the experience of doing business with your company as accommodating, delightful and memorable as you can. But for the benefit of everyone you serve, don’t sacrifice your “house rules”. They’re important for you and for those in your care.

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796: Play Your Game

Someone else made a bigger impact in their chosen field than you? Unless your mission is the same as theirs – unless you’re playing the exact same game – comparison makes no sense. Play your game.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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