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654: You Were Lucky

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How do you feel when you hear that?

“You were lucky”?

We often hear it and think it’s demeaning our hard work. Marginalizing our progress. Mocking our sacrifices.

We give ourselves too much credit.

Being the lucky one that hits the egg. Born into a developed nation to parents who raised us well. At a time in history we’re all so connected. Luck abounds. We’d be fooling ourselves if we tried to overlook how lucky we are who are able to read this post.

As you work on important projects, investing yourself into bodies of work that matter, let’s not lose sight of how incredibly lucky we are to be afforded the opportunity to do this work. Even our rough days where things don’t go at all to plan are days to be thankful for.

Keep working at it, you lucky duck.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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941: Avoid Opinion Neutrality

People don’t just buy your products. They buy why they exist. They buy as an expression of a shared belief.
If you’re opinion neutral, there’s no reason to buy beyond the need for an essential, marginalized commodity.
Are you opinion neutral? How can you be a little more yourself, for the benefit of your work and for those you wish to serve?

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940: They’ll Steal, That’s Fine

They’ll steal, that’s fine. I’ve had bodies of work stolen, even falsely attributed in award ceremonies – things that I made, and worked hard on – they‘ll steal, that’s fine.
In some cases, it’s indefensible; in others, our attorneys took care of it (and then some).

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939: The Disease Is The Cure

Don’t know how to make the sale? Sell more. You’ll find the pain behind the pain that needs solving, by spending more time with those you wish to serve. The disease (sales problems) is the cure (just keep selling).
What are you struggling with?

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938: Your Selfish Secret

When you’re not that great, and everyone knows it, you’re safely discarded by the market.
When you’re the best, and everyone knows it, you’re able to influence significant change.
Are you being a selfish secret? What are you going to do about it?

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937: Connecting With Ideal Clients

When you go where they are and you call upon those who are not ideal – by casting a broad net or by focusing on the wrong people – then you will, naturally, attract lukewarm interest from an unpredictable array of individuals.
When you go where they are and you call upon those who are ideal – very specifically – the right people will be the ones to respond.

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936: Just Start

“I need all these things before I can launch.” “I need this sum of money before I begin.” “I need these things before I can become rich.”
Those who say these things are very sure of their words, considering they’ve never done it before.
Honestly: just start.

You are creating what matters.

How can we help you sell it better and make more impact?

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