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649: Answers Aren’t Obvious, Questions Are

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How do you transform your thinking?

There are lots of questions we don’t think to ask of ourselves, our peers, or prospects in business. We don’t ask because we deem the answer obvious.

For instance, assuming shoppers at a fashion store will always want the clothes to be cheaper. “Of course they’d want things to be cheaper, that’s a silly question!”

If the question posed to them is, “Would you like cheaper clothes?” The answer will invariably be, “Yes, of course.” The answer is only obvious because the question was obvious.

What if instead the question was something like, “What values do you place on the clothes you wear?” The answer is unlikely to be “Cheapness, I want my things to be cheaper”, is it? Cheapness goes out of the window, now we’re focused on things like manufacturing process, longevity, and sustainability. Suddenly, we’re not looking at price tags anymore.

The answer wasn’t obvious. The question was.

So. How do you transform your thinking, or the thinking of someone else?

Ask yourself – or them – a question that has never been asked.


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

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677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

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676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

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675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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