Somewhere along the way, we stopped looking at the visitor. At what they’re looking for. At helping them get what they need. At leading them forward without friction, with a heart of service and an eagerness to create change.

Somewhere along the way, all that turned into looking at one’s self. At negotiating for email addresses. At ‘hacking’ one’s way to better open rates. At coercing people to ‘ascend’ toward what the company wants them to do, rather than what is truly best for the visitor.

It’s getting worse.

Turns out, a great way to stand out is to listen to what those we wish to serve actually want, and give them that, instead.

How’s that for a ‘hack’?