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628: What The World Beats Out Of You, Sets You Apart

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Whether you’re a founder, designer, project manager or customer service rep, the world beats some things out of you.

And it’s the things it beats out of you, that set you apart…if you can hold on to them.

Traits that slip

It remains a fascination to me how things like decorum, decency and honor – things we should extend to all human beings anyway – are so frequently deemed stand-out features among leaders.

Being a good person… looking for the best in others… going the extra mile… showing respect whatever the weather… these things shouldn’t make us special.

Yet they do.

Most teams are riddled with those who lose these traits. Yours need not be one of them.

During the storms

Storms will come. They do for every business.

How we behave during the storms is all that matters.

It’s easy to be nice when everything is nice. It’s easy to be fun when everything is fun. It’s easy to be glum when everything looks glum.

Leadership kicks in when we change the way things are, to how they should be.

The world may try to beat you down, but we choose whether to let these traits slip, and we choose how to behave during the storms.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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946: The Design For The Job

If we design something so cool and simple that nobody can use it because the intended audience uses it so often that options are buried frustratingly deep – instead of letting them learn faster ways of doing things – is it really all that cool? Products for editing complex video, for instance, should give videographers power, not coolness.
Sometimes simple is better than power.

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945: The Way Tools Feel

It’s why you use the computer you do. Or the phone you have. Or the car you drive, or the brand of shoes you wear. Few of those things were bought purely for functionality and price.
What do you value? How can you reveal that in your work, so that those like you can find you and buy as an expression of their shared belief?

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943: Better Than Passion

By exploring and refining craft, we often experience more passion for that craft as we progress. Passion isn’t the point, though: craftsmanship is the point.
Instead of “Do work you’re passionate about”, we should become advocates of “Refine your craft and try new things” – the results could be more fulfilling than you know.

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941: Avoid Opinion Neutrality

People don’t just buy your products. They buy why they exist. They buy as an expression of a shared belief.
If you’re opinion neutral, there’s no reason to buy beyond the need for an essential, marginalized commodity.
Are you opinion neutral? How can you be a little more yourself, for the benefit of your work and for those you wish to serve?

You are creating what matters.

How can we help you sell it better and make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Meaningful Marketing Blog

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.