Contact Us

628: What The World Beats Out Of You, Sets You Apart

Post thumbnail

Whether you’re a founder, designer, project manager or customer service rep, the world beats some things out of you.

And it’s the things it beats out of you, that set you apart…if you can hold on to them.

Traits that slip

It remains a fascination to me how things like decorum, decency and honor – things we should extend to all human beings anyway – are so frequently deemed stand-out features among leaders.

Being a good person… looking for the best in others… going the extra mile… showing respect whatever the weather… these things shouldn’t make us special.

Yet they do.

Most teams are riddled with those who lose these traits. Yours need not be one of them.

During the storms

Storms will come. They do for every business.

How we behave during the storms is all that matters.

It’s easy to be nice when everything is nice. It’s easy to be fun when everything is fun. It’s easy to be glum when everything looks glum.

Leadership kicks in when we change the way things are, to how they should be.

The world may try to beat you down, but we choose whether to let these traits slip, and we choose how to behave during the storms.


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

Post thumbnail

732: Is the Goal the Goal?

We all set goals. Did you set the right ones?
Designing a lovely new interface: is the goal a lovely new interface – something never seen before so you can impress yourself – or is the goal to support those who will use it toward their goals?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.