Paying The Best Rates Is A Losing Battle

We all know that trying to be the cheapest option in the marketplace isn’t a good strategy.

Why?

Because people won’t choose you because of who you are, or why you do it, or indeed for any reason at all aside from the fact that you were cheapest.

If we look at the ‘talent poaching’ plays of Silicon Valley, we’ll see the precise same thing happening at some of their largest brands.

How so?

Because people don’t choose their team because of who they are, or why they do it, or indeed for any reason at all aside from the fact that they paid more.

Offering affordable products and being paid for your skills are both important. But alone, they’re both short-sighted plays that lack vision, mission, or the gift of belonging to something that matters.