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617: Client Mutual Respect

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The holy grail in client relations, beyond advocacy, is deep mutual respect born of a long, fruitful and (mostly) successful partnership.

You do good work. You almost always do. Occasionally you slip up. They’ve known you long enough to know it’s an exception to the rule, and they think nothing of it. They flag it, but everyone knows it’s no red flag, merely an observation with mutual respect.

They listen to your direction. They almost always do. Occasionally they don’t. You’ve known them long enough to know sometimes it’s just part of their process, and think nothing of it. You take their lead and lead up, as acts of mutual respect

You’re partners now. They’re important to your business, as are you to theirs. Good work is done, personalities learn to dance together, they wouldn’t choose anyone else, thanks to that mutual respect.

If this sounds alien to you, step up your game. If it sounds familiar, well done: keep it up.



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647: The Lonely Leader

If a leader has no followers, are they really a leader?
We see this question pop up a lot. Perhaps it’s one of the reasons we’re so often proud of – or lust after – large numbers of followers on social media.

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646: Saying Goodbye

If–as the Stoics said–nothing that is natural is evil, perhaps we can ‘get the message’ that the journey is to be relished. Indeed, it’s the only part of our work we ever truly have.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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