Contact Us

617: Client Mutual Respect

Post thumbnail

The holy grail in client relations, beyond advocacy, is deep mutual respect born of a long, fruitful and (mostly) successful partnership.

You do good work. You almost always do. Occasionally you slip up. They’ve known you long enough to know it’s an exception to the rule, and they think nothing of it. They flag it, but everyone knows it’s no red flag, merely an observation with mutual respect.

They listen to your direction. They almost always do. Occasionally they don’t. You’ve known them long enough to know sometimes it’s just part of their process, and think nothing of it. You take their lead and lead up, as acts of mutual respect

You’re partners now. They’re important to your business, as are you to theirs. Good work is done, personalities learn to dance together, they wouldn’t choose anyone else, thanks to that mutual respect.

If this sounds alien to you, step up your game. If it sounds familiar, well done: keep it up.

 

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

LISTEN NOW
Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

VIEW ON AMAZON
The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

Post thumbnail

647: The Lonely Leader

If a leader has no followers, are they really a leader?
We see this question pop up a lot. Perhaps it’s one of the reasons we’re so often proud of – or lust after – large numbers of followers on social media.

Post thumbnail

646: Saying Goodbye

If–as the Stoics said–nothing that is natural is evil, perhaps we can ‘get the message’ that the journey is to be relished. Indeed, it’s the only part of our work we ever truly have.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Differencemakr

DifferenceMakr

by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.