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606: The Things That Don’t Matter, Matter

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Happy customers need more than just your products.


Why, when you buy an iPod, do you then buy a Mac, an iPhone, an iPad, AirPods, and a HomePod?

Hint: it’s not because you needed any of those things.

Your phone worked fine. So did your laptop. You didn’t need more headphones. Or a new home stereo.

The glue was the experience. A story you told yourself as you used one product, that you wanted to tell yourself again, and again, and again.

Mountain Zebra Scarf

Why, when one has plenty of appropriately-priced scarves, would a $415 Hermes scarf become something someone ‘needed’?

Why, when denied the purchase of a Birkin bag, would someone then proceed to purchase twillies and tableware to “earn the right” to purchase the bag?

Experience. A story one tells themselves as they use one product, that they wanted to tell themselves again, and again, and again.

Sometimes, the luster isn’t in what you sell, but the story you tell.



Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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609: The Little Things We Buy

There are many items that we must keep stocked in our companies. These are just three that are frequently ‘out of stock’. Do you have enough respect, discipline and empathy in stock for your customers?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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