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606: The Things That Don’t Matter, Matter

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Happy customers need more than just your products.


Why, when you buy an iPod, do you then buy a Mac, an iPhone, an iPad, AirPods, and a HomePod?

Hint: it’s not because you needed any of those things.

Your phone worked fine. So did your laptop. You didn’t need more headphones. Or a new home stereo.

The glue was the experience. A story you told yourself as you used one product, that you wanted to tell yourself again, and again, and again.

Mountain Zebra Scarf

Why, when one has plenty of appropriately-priced scarves, would a $415 Hermes scarf become something someone ‘needed’?

Why, when denied the purchase of a Birkin bag, would someone then proceed to purchase twillies and tableware to “earn the right” to purchase the bag?

Experience. A story one tells themselves as they use one product, that they wanted to tell themselves again, and again, and again.

Sometimes, the luster isn’t in what you sell, but the story you tell.



Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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Podcasts TNW Barnes&Noble
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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

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677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

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676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

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675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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