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604: On Doing The Obvious

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My wife and I had a coupon in the mail for some free coffees at a local coffee place this week.

I asked if we’d get one each if we used them.

Of course, it’s limit one per visit, only applies when you buy a particular item in their store.

“Obviously” the coupon wouldn’t be for just a free drink without strings attached. “Obviously” it would be only if you buy something.

What if it was just for free?

They would have new customers experiencing their brand in new ways. Customers who may want to repeat that experience if it was great.

Perhaps offering what would normally be “obviously” not possible, would be precisely what they need to stand out.

When it’s “obviously” not possible to everyone else, making it possible is an act of service that doesn’t go unnoticed.

“Discount today” can’t compete with “Free today, paid tomorrow”, particularly when ”tomorrow” becomes the day after too, providing the experience and service were good enough.

Fear is the only reason why things are “obviously” not possible; fear that your experience isn’t good enough, that people won’t return.

Are you afraid to be found out as a fraud, or are you brave enough to serve like you’re not?


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

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677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

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676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

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675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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