We can tell when someone’s being brave. When someone is doing important work for important reasons, something we can get behind. When you pick out gifts just for us, and when you regift last-minute.
July 29 2019
Every time I make something, I’m haunted by this.
“How could it be better?”
“How could it be more valuable?”
“How could it serve more deeply?”
While everything must eventually ship, and while this is no excuse for procrastination, there’s a curse we should all carry if we care.
That curse is this: being haunted by the pursuit of bringing even more value to those you wish to serve.
Blog posts can’t be perfect. But if there’s more you could do for your audience on your chosen topic – more insight or value you could extend to others – it’s OK to be haunted by that thought. It makes your posts better.
Client services can’t be perfect. But if there’s more you could do to make a client feel even more looked after – more comfort or council or advantage – it’s OK to be haunted by that thought. It’ll lead you toward a better client experience.
Talks and presentations can’t be perfect. But if there’s more authenticity and empathy you can bring to your work – so that others will connect more intimately with you – it’s OK to be haunted by that thought. It’ll make you a better speaker and it’ll help more people.
That “haunting” feeling isn’t because you’re not good enough. It’s because you’re worthy of your post.