Contact Us

593: Social Good VS Shareholders

Post thumbnail

Doing good has always been hard.

It has always been easier to turn a profit when you don’t keep giving it away to people who can never repay you. Worse, to those who you wouldn’t permit to repay you, even if they could.

The interesting change occurring today is… that’s all changing.

See change

People wear their hearts on their sleeves, heads, pants, wrists… this is the new economy: people care more now.

Assuming responsibility for the world we live in – using business as a vehicle to manifest change – is our new economy.

Stakeholders need more interests

Stakeholders in cause-driven businesses know this.

Focusing on profit doesn’t lead to more profit.

Focusing on solving social problems in collaboration with the market, solves problems in collaboration… and creates profit.

The marketplace supports businesses when their beliefs align.

Not so much the ones that pursue profit alone.

Shareholders serve us in serving the world. If a shareholder is OK with that, they won’t be left behind.

Tip: If you’d like to makes sure the market knows your beliefs align, go to


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.