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July 23, 2019 Daily Post
Which pieces are the replaceable parts of your cause-driven business?
The whole thing:
As we’ve covered in the past on the blog, consumers are becoming increasingly intolerant to businesses without cause.
As that trend continues, we’re going to see more and more cause-driven and sustainable businesses for the benefit of the marketplace and of causes that need our support.
None of us are, individually, so special that the world needs us. If you don’t make the change happen, someone else will. The difference will be theirs to make, and the financial support of the marketplace will go with them.
Just because cause-driven and sustainable business is – fortunately – on the rise, and your contribution is not critical, that doesn’t diminish your responsibility.
In fact, that’s the one thing that could undo the trend of social entrepreneurship and social-conscious contribution: the notion that “someone else will deal with it.”
If you’re going to enter the marketplace during the new economy (where doing good is good for business) then we must all hold you to a higher standard than your conventional counterparts. Someone else may do it, but that doesn’t mean it’s your responsibility.
There’s not been a better time to use your business as a force for good. You may not be the savior of the world, but you can do a world of good.
Tip: Social entrepreneurs need to communicate right. Go to BuiltForImpact.net to make sure you do.
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