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587: Improve Your Website With Your Phone

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Fascinating thing about website owners…

A website is needed… So a website is made.

When it’s done, you hope it’s amazing. And when you think about improving it, you do one of two things:

  1. You tweak things based on your own preferences, or based on what you saw someone say in a blog post. Or,
  2. You look at your stats and make improvements based on what you think that data is telling you.

Here’s the fascinating part…

At no point at all during the process of trying to make that website better for those you wish to serve, do you speak to those you wish to serve.

At no point does a real conversations occur.

Either because it feels awkward, or because you don’t know what to ask. Either way, listening isn’t happening.

If they are who it’s for… and your marketing message is one of the most important things to your business… are you spending as much time speaking with these people as you should, given the importance of this?

What would happen if you circumvented the guesswork and “latest hacks”, and just picked up the phone?

(P.S. Our Creative team is exploring this fascination in detail. If this is something you’re experiencing, let me know on social media and I’ll pass your thoughts along. There may be something in it for you.)

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

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677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

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676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

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675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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