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575: You’re A Designer Now

If you run a sustainable or cause-driven company, congratulations: you’re a designer now.

The relationships your work forges with the market needs designing intentionally.

You can’t leave it to happenstance; you’re held to higher standard of excellence since you represent a better way of working. The world may bend in your direction of sustainability, but the market is still deciding if it prefers the new economy or not.

You represent all of us. Be careful.

The economics behind your work need designing intentionally.

Remember, you have an additional overhead others don’t: a cause to support. Crafting a company that can support one effectively, while staying solvent, requires your thoughtful consideration.

Design your company intentionally, even if that means taking longer than your conventional counterparts would.

The experience you give to the market as it looks for someone like you has more potential than your conventional counterparts have.

Yours contains heart, shared beliefs, mission. To not tell that story effectively is to do yourselves–and those you want to support–a huge disservice.

The ability to leverage your mission as ethical competitive advantage in the marketplace is one of the rewards of doing good work.

Tip: If you want to make sure the story your audience sees about you is strong enough to make you stand out and sell better, go to



Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

586: Social Proof VS Ego Stroke

It’s all about the customer, not the business, and that’s why most companies don’t choose these endorsements. They like the ones that make them feel good, instead. Which will you choose for your website?

582: Unnatural Marketing

Your natural enables your genius. Their natural makes those breakthroughs theirs. Those who compete against you are unlikely to understand this. That’s your advantage.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.



by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.