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575: You’re A Designer Now

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If you run a sustainable or cause-driven company, congratulations: you’re a designer now.

The relationships your work forges with the market needs designing intentionally.

You can’t leave it to happenstance; you’re held to higher standard of excellence since you represent a better way of working. The world may bend in your direction of sustainability, but the market is still deciding if it prefers the new economy or not.

You represent all of us. Be careful.

The economics behind your work need designing intentionally.

Remember, you have an additional overhead others don’t: a cause to support. Crafting a company that can support one effectively, while staying solvent, requires your thoughtful consideration.

Design your company intentionally, even if that means taking longer than your conventional counterparts would.

The experience you give to the market as it looks for someone like you has more potential than your conventional counterparts have.

Yours contains heart, shared beliefs, mission. To not tell that story effectively is to do yourselves–and those you want to support–a huge disservice.

The ability to leverage your mission as ethical competitive advantage in the marketplace is one of the rewards of doing good work.

Tip: If you want to make sure the story your audience sees about you is strong enough to make you stand out and sell better, go to



Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

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677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

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676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

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675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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