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572: You Don’t Have An Attention Problem

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Do you think your brand needs more attention?

Attention isn’t the problem.

Attention is cheap, and you can buy it.

With $0.03 per video view on Facebook, targeted to almost anyone in the world, attention is cheap now.

We have to work pretty hard to create an attention problem for any meaningful brand.

And while the price may not always be so low, access is only going to become more widespread, as more and more of the world goes online.

If you’re focused on getting attention, move along to the next problem. Because this one has long been solved.

What you have is a commitment problem.

If attention is so cheap and so accessible, commitment is where you’re suffering.

Commitment to a particular body of people.

Commitment to understanding them well enough to have them see themselves in your words.

Commitment to crafting the right message–so that your choice of market will perk up and listen–is what is required to capitalize on the abundance of attention available to us.

There are no attention problems. Only commitment problems. How committed are you?

Tip: If you want to get the targeting and the messaging right for your business, go to


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

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677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

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676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

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675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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