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564: It’s All Messaging

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How involved are you with your own marketing.

If you’re like many cause-driven or sustainable brands, not nearly enough:

You can’t delegate marketing because marketing is everything you do. Your message is at the core of who you are. To delegate that is to delegate the vision behind the company.

But your company can recruit a team where marketing is operationally executed and philosophically discussed with you, if you choose. Ideally, with people who are excellent at defining your message. Brilliant at refining that message. Exquisite at consequently representing your vision in the marketplace.

Delegate marketing to lose your soul.

Recruit a team you trust to earn your choice of market by developing and nurturing the message that connects you with those you wish to serve.

Tip: If you haven’t found the winning messaging structure yet, go to


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Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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647: The Lonely Leader

If a leader has no followers, are they really a leader?
We see this question pop up a lot. Perhaps it’s one of the reasons we’re so often proud of – or lust after – large numbers of followers on social media.

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646: Saying Goodbye

If–as the Stoics said–nothing that is natural is evil, perhaps we can ‘get the message’ that the journey is to be relished. Indeed, it’s the only part of our work we ever truly have.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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