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June 28, 2019     Daily Post

It’s All Messaging

How involved are you with your own marketing.

If you’re like many cause-driven or sustainable brands, not nearly enough:

You can’t delegate marketing because marketing is everything you do. Your message is at the core of who you are. To delegate that is to delegate the vision behind the company.

But your company can recruit a team where marketing is operationally executed and philosophically discussed with you, if you choose. Ideally, with people who are excellent at defining your message. Brilliant at refining that message. Exquisite at consequently representing your vision in the marketplace.

Delegate marketing to lose your soul.

Recruit a team you trust to earn your choice of market by developing and nurturing the message that connects you with those you wish to serve.

Tip: If you haven’t found the winning messaging structure yet, go to